Saint James Brand Guidelines

Brand Communication

Colors

The Primary Palette should be applied in all of Saint James communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print. Percentage of tints can be used in any of these colors.

Color Hex RGB CMYK
NAVY BLUE #262262 38, 34, 98 100,100, 25, 25
ROYALBLUE #0079b4 0, 121, 180 87, 46, 8, 0
DARKRED #be1e2d 190, 30, 45 15, 100, 90, 10
YELLOWGREEN #d7df23 215, 223, 35 20, 0, 100, 0
LIGHTPINK #f49ac1 244, 154, 193 0, 50, 0, 0
Orange #fdb913 253, 185, 19 0, 30, 100, 0
SKYBLUE #00c0f3 0, 192, 243 70, 0, 0, 0
MEDIUMPURPLE #a066aa 38, 34, 98 100,100, 25, 25
DARKORANGE #f58220 245, 130, 32 0, 60, 100, 0
RED #ed1a3b 237, 26, 59 0, 100, 80, 0
TURQUOISE #40bfb4 64, 191, 180 67, 0, 36, 0
OLIVEDRAB #8dc63f 141, 198, 63 50, 0, 100, 0

Shades of gray

A selection of grayscale colors for background or text color use.

Color Hex RGB CMYK
DARK GRAY #333333 51, 51, 51 0, 0, 0, 90
ROYALBLUE #999999 153, 153, 153 0, 0, 0, 40